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Department of Marketing, Entrepreneurship and Innovation



Major Programme

  • BSc in Business Administration, Marketing

Specializations:

Undergraduate Programmes

BSc in Business Administration, Marketing
Covers advertising, consumer behavior, digital marketing, and market research. Students learn how to develop marketing strategies, analyze market trends, and use digital tools effectively. Graduates can work in marketing agencies, brand management, sales, and business development.

 


Postgraduate Programmes

MBA in Marketing
Specializes in strategic marketing, digital marketing, branding, and consumer insights. Graduates will be prepared to lead marketing campaigns, analyze consumer data, and adapt to rapidly changing digital environments in various industries.

 


Overall, these programmes are designed to bridge academic knowledge with practical application, aiming to produce competent graduates ready to meet the demands of today’s dynamic business environment across various sectors.

In today’s highly competitive, rapidly evolving, and complex business environment, Knutsford’s Business Administration programmes are strategically designed to develop forward-thinking, innovative, and critical business leaders. Emphasizing the importance of lifelong learning, ethical conduct, and professional discipline, our curriculum aims to equip graduates with the essential skills to effectively manage human dynamics, leverage technological advancements, and thrive in a globally competitive marketplace. By balancing theoretical frameworks with practical applications, the programmes prepare students to excel in diverse national and international business contexts, ensuring they are ready to meet current challenges and seize future opportunities.

Aims and Objectives

Learning Outcomes

Programme Structure

Aims of the Programme:

Programmes’ Aims and Objectives
The primary aim of Knutsford’s Business Administration programmes is to develop competent graduates capable of addressing both current and future industry and societal challenges. The programmes are designed to empower students to identify opportunities, innovate, and formulate effective business solutions.

Specifically, the programmes aim to:

Produce innovative, dedicated, and competent graduates equipped with relevant knowledge, practical skills, and initiative to thrive in the global business landscape.
Foster entrepreneurial skills and foundational business competencies that enable graduates to recognize opportunities, create new ventures, and deliver value-added services.

Learning Outcomes

Graduates of the Business Administration programme will be able to:

– Demonstrate a comprehensive understanding of core business principles across various disciplines.
– Apply critical thinking and problem-solving skills to real-world business issues.
– Develop innovative strategies and entrepreneurial initiatives.
– Manage resources effectively and ethically in diverse organizational contexts.
– Communicate persuasively with stakeholders across cultural and professional boundaries.
– Engage in lifelong learning to adapt to evolving business environments.
– Conduct research and analyze data to inform sound decision-making.

Programme Structure

Duration of Undergraduate Programmes:

Minimum of 4 years
Maximum of 6 years
Credits Required for Degree Completion:

Level 100: Max 132 credits, min 120 credits
Level 200: Max 102 credits, min 96 credits
Level 300: Max 72 credits, min 60 credits
Programme Components:

Core Courses (School’s Requirement): 102 credits
Elective Courses: 6 credits
Mandatory University Courses: 18 credits
Research Project: 6 credits
Total Credits for Degree: 132 credits

Flexible Learning Options


Knutsford Business School (KBS) offers a variety of flexible learning pathways tailored to meet the diverse needs of our students. Whether you are juggling work, family, or other commitments, our flexible programmes are designed to help you achieve your educational and career goals without compromising your everyday responsibilities. Our options include:

  • Part-Time Programmes: Study at a slower pace with fewer contact hours, ideal for working professionals or students with busy schedules.
  • Online and Blended Learning: Access course materials and participate in classes remotely, combining online sessions with optional face-to-face tutorials or workshops for maximum convenience.
  • Weekend Classes: Attend classes on weekends to balance work commitments during weekdays with your studies.

For more details about our flexible learning options or to discuss a custom study plan, contact our admissions office.

How to Choose Your Programmes


How to Choose Your Programme

Selecting the right programme is an important step toward your professional success. To help you make an informed decision, consider the following:

  1. Identify Your Interests and Strengths: Think about the subjects or areas of business that excite you the most.
  2. Define Your Career Goals: Consider the roles or industries you aspire to work in, and choose a programme that aligns with those ambitions.
  3. Review Curriculum Content: Examine the modules and specializations offered to find programmes that match your interests and skillset.
  4. Assess Flexibility Needs: Determine which learning mode (full-time, part-time, online, weekend) best fits your personal and professional schedule.
  5. Explore Future Opportunities: Research career prospects, further studies, or certifications linked to each programme.
  6. Seek Guidance: Consult academic advisors, industry mentors, or alumni for insights and advice on programme selection.

Take advantage of our career counselling services, open days, and informational sessions to help you choose the programme that best supports your aspirations.

Students Financial Aid

Financial Aid at Knutsford University

Knutsford University is committed to supporting students in their educational pursuits by offering various financial aid options. Our financial aid programmes are designed to help alleviate the financial burden of tuition and related expenses, ensuring that deserving students can access quality education.

Types of Financial Aid Available
  1. Full Scholarships: Covering the entire cost of tuition, these scholarships are awarded to exceptional students who demonstrate outstanding academic performance and potential.

  2. Partial Scholarships: These scholarships provide financial assistance that covers a portion of tuition fees, helping students manage their educational expenses more effectively.

  3. Fee Arrangements: Flexible payment plans may be available to help students manage tuition payments over the course of their studies.

  4. On-Campus Work-Study Opportunities: Students can take advantage of part-time job opportunities on campus, allowing them to earn money while gaining valuable work experience.

Eligibility Requirements

To qualify for financial aid at Knutsford University, applicants must meet the following criteria:

  • Ghanaian Citizenship: Applicants must be citizens of Ghana.
  • Enrollment Status: Students must be enrolled as regular students in a full-time programme of study.
  • Demonstrated Financial Need: Applicants must provide evidence of financial need, which will be assessed during the application process.
  • Academic Excellence: Students must exhibit brilliance in their studies and maintain excellent academic progress as determined by the university’s standards.

If you have any questions or uncertainties regarding the eligibility criteria, we encourage you to reach out to the Students Financial Aid Office for clarification and guidance.

Financial Aid Application Process

The application process for financial aid for continuing students begins in November each year. Here’s what you need to know:

  • Application Timeline: Ensure you submit your application for financial aid during the designated period in November.
  • Award Notification: Financial aid awards are typically announced by the end of the second semester. Successful applicants will receive notifications regarding their financial aid status.
  • Utilization of Funds: Awards are intended to be utilized in the following academic year, providing students with the necessary resources to support their education.

At Knutsford University, we believe that financial barriers should not hinder a student’s pursuit of education. Our financial aid programmes are designed to support students in achieving their academic goals. If you are interested in applying for financial aid or have any questions about the process, please contact the Students Financial Aid Office for assistance. We are here to help you navigate your financial options and ensure a successful educational experience.

Academic Sessions
The academic year is structured as follows:
  Application Deadline Decision
Early Admission Fall (1st) Semester: September – December
Regular Admission Winter (2nd ) Semester: January – April
Rolling Admissions Summer (Inter-Semester) Session: May – August

Where to submit necessary documents?

Documents not submitted through the online method can be mailed to:

P.O. Box AN19480 
Accra North
Bamako Road East Legon, Accra Ghana

Digital Address: GA-378-8312